Purple Rhino Expo
This year's venue was spacious and hosted approximately 10 schools, alongside several other exhibitors offering services in sectors such as healthcare. Our exhibition stand was well positioned, professionally presented and highly visible throughout the event. The team was enthusiastic and actively engaged with visitors, showcasing our school's services.
The Expo also provided an opportunity to learn from other exhibitors. We learnt a few things like other exhibition materials that we could add to what we currently have to further enhance our participation in future expos.
However, despite the team's commitment and high level of engagement, the overall attendance by parents was lower than anticipated. Throughout the day, we engaged with only 15 prospective parents, which is significantly lower than the turnout experienced at previous Purple Rhino expos. It appeared that the location may not have been as convenient or attractive for the target audience, which may have contributed to the reduced attendance.
Overall, the event was beneficial from a networking and learning perspective. Now pushing to turn today's contacts to actual enrolments.
A formal letter will be prepared and submitted to the organizers to provide constructive feedback on this year's event, particularly regarding attendance, while also appreciating the opportunity to participate.